Design Thinking and Innovation at Apple - 1406 Words

Apple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you characterize it? List at least 3 examples from the case. 1. From the start Apple has been extremely systematic in its approach to innovation. Fine products do not materialize out of thin air; they are a direct result of creative thinking policies†¦show more content†¦This way it creates a series of products, each only slightly different from its predecessor, but still perceived as indispensible to the â€Å"hip† consumer. This segment remains excited to buy Apple products because they feed on curiosity, targeting buyers who crave something new, useful, and fashionable. Third, Steve Jobs is famous for its enthusiastic speeches and clear communication of his vision. His speeches and Apple commercials create an emotional connection with the audience through persuasive storytelling and mind-blowing visuals, which while not always showing the product, still make customers associate them with well-known creative individuals or outstanding experimenters and innovative products. The company builds a strong emotional connection with co ntemporary audiences that like to enjoy life, think differently and try new experiences. 3. Extra credit for 5%: Compare Steve Jobs as an innovation leader to other leaders in industry. On the surface the two greatest IT geniuses of our age have plenty in common. They were both college dropouts who went on to develop world-changing technologies and found multi-billiondollar companies as a result. They were both among the wealthiest individuals of the modern era. They were both innovators and could both been termed â€Å"revolutionary† in terms of their affect on society. They were both in committed relationships with strong families. And they both had a hand in bringing computers out of the punch-card ageShow MoreRelatedDesign, Thinking and Innovation at Apple1387 Words   |  6 Pages1. Executive Summary Apple as one of the most famous and successful corporations and brands in the world can attribute its past success to Steve Jobs and their employees. The whole organisation understands the companies (mainly Steve Jobs) vision and philosophy. In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customersRead MoreDesign Thinking and Innovation at Apple1398 Words   |  6 PagesApple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would youRead MoreApple - Design Thinking and Innovation at Apple7835 Words   |  32 Pagesbeginnin ined in the U cial strength a the worst rec n and annua General Elec firms had larg ned to Apple, Jobs, after all as coming bac ore commitme nce being fou uter hardwa hone, and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def _______________ and independent r solely as the basis ineffectiveRead MoreDesign Thinking and Innovation at Apple1000 Words   |  4 PagesBACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. The constant need for innovation, development of unique product development strategies and their prompt execution, the presence of the visionary, Steve Jobs and their bold attitude at business experimentation formed the basis of principles at Apple. During mid-1970s, computers were mere automation devices and were notRead MoreApple s Design Thinking And Innovation At Apple906 Words   |  4 PagesKierson Wilfley October 29, 2014 BBUS 471 Apple Ideas Case 1. After reading Design Thinking and Innovation at Apple, it is quit obvious why Apple has been so successful. One reason is that they had great products and services to offer such as design thinking and clear development strategy. Their Design Thinking is what connected Apple’s designers and customers because of the emotion that was transferred. This was seen with the original Macintosh. Bill Atkinson said â€Å" . . . There was an emotionalRead MoreDesign Thinking1006 Words   |  5 Pagesreport---Design Thinking and Innovation at Apple Qi YU Q1. Why has Apple been so successful? What do you attribute it to? For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company s obsession with secrecy. Now researchers and business men have found more about its success. According to the case, the main reasons are showed as following. Product: 1. Technology innovation ComputersRead MoreSteve Jobs s Uses Great Business Strategy Lead The Apple Company1247 Words   |  5 PagesIntroduction: Many years ago people will think apple is a fruit. Nowadays, when people talking about Apple, we will think they are talking about Apple products. Apple Inc. is a famous company in creating new products and launching innovative technology. It leads the word to a new technology on many kinds of electronic products, and creates many kinds of products such as cell phone, portable computer, table computer, media player, and monitor. Apple during many times leadership change, they foundRead MoreEmpathy And Design Thinking Steve Jobs1544 Words   |  7 Pagessignificant characteristic of a design thinker and leads to ultimate success in the business environment. Empathy allows an entrepreneur such as Steve Jobs to gain an understanding of the human experience and develop Apple products that adhere to the desirability of customers. This human centred methodology and culture of innovation allows a design thinker to examine and understand perspectives of others both imaginatively and affecti vely. By utilising empathy in design thinking Steve Jobs was able to developRead MoreEssay about Apple Strategy1710 Words   |  7 Pagesï » ¿ Magical Apple Apple’s over-arching company strategy follows an innovative, mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of â€Å"too much† or confusing their consumers through new operating systems. These goals, which create a unique and successful company, are achieved through the ways in which they use the fiveRead Moreâ€Å"anti-hierarchy† environment in an organization Essay969 Words   |  4 Pagesconfusion sets in different organizational units without proper management and direction of any creative thinking. Another way to encourage creative deviance is create a contemporary organizational design that inspires it. Team structure, boundaryless structure, matrix-project structure, and learning structure can promote the idea of â€Å"thinking outside the box† and innovate where innovation is not really expected. Such environments are highly flexible and responsive and strive best in less mechanistic

Introduction to Application Design

Questions: 1.What are all the steps, in your mind, required to take an app from idea to publication? And what is required during the "publication" stage of the app when you're configuring your app on the App Store? 2. Why does every project need graphics or a graphical designer? and what is the difference between "graphics" and the "user interface"? 3. What is "cross-platform", and why is it common, which type of apps support cross-platform? And can we use web technologies for cross-platform apps explain your answer? 4. What do you see your speciality being? Team lead, programmer, graphical designer, marketer? Or Several of these roles, explain? 5. Why does software always have versions? Why isn't software just written once and left at 1.0 for its entire lifecycle? And in your opinion when it comes to mobile apps what do users expect in terms of updates explain? Answers: 1. Steps which are required to take an application from idea to publication: Step 1: The existing application in the market should be researched: The competitors application should be taken under research. The development of the new application involves the study of the existing application (Johnsons, 2009). Step 2: Measuring the investment on the application: The decision should be taken at the early stage of developing the application in relation with the cost associated with the project. The major aim is to focus on how to achieve the return on investment (Senay, 2015). First method is that the customer should pay for using the application and the second method is that application is available free for the customer to use; the payment is to be taken from banners and advertisement companies. Step 3: Writing of the application Idea: The idea should be written on paper. The designing of the application should be associated with the unique user interface. It should be measured that the written application is able to satisfy the requirement of the customer or not. Step 4: Selection of the right development partner: The non-disclosure agreement should be signed with the partner if the idea of the application in new and unique. From the research it has been analysed that the project should be given to the local company for development because they can give better discount and good quality of the product. Step 5: Project Expectation: The complex application takes 6 to 9 month for completion of the project. Step 6: Promoting the application: The marketing strategy plays an important role for maximising the success of the application. Step 7: How can we help: The end to end services should be provided to the customers. Requirement of the Publication stage: The requirement varies with the platform used for deploying the application. The platform used for deployment can be Android, Apple iPhone, and others. The decision should be taken at the early stage of developing the application in relation with the cost associated with the project. 2. Role of Graphics and Graphics Designers: The graphic design helps in increasing the sale of the application in the market. It helps in keeping the application ahead of its competitors. Graphic design plays an important role in the promotion of the application and developing relationship with the customer. The graphic designer is the art director of the application who works on determining the scope of the project (Belokar, 2012). The responsibilities of the graphic designer are to understand the latest graphic program which can run on the operating system. They develop the strategies to get knowledge about the requirement of the customers. They work on creating the images which helps in identifying the products. The knowledge is accumulated in the area of XML, HTML, and scripting language. Graphical design helps in bringing identity to the corporation. Graphics, audio, and video effects helps in attracting the new customers towards the application. The focus should also be given on colours, font size, text, and layout of the design. Difference Between Graphics and user Interfaces: The user interface is defined as interaction which established between users and machines (Perkins, 2015). The user interface helps in carrying out the operation and controlling the machine. The user interface is the combination of hardware and software components. Graphics are the visual images which are displayed on the computer screen. Graphical user interface is the interaction which makes use of graphics Icon and visual indicators for using and controlling the application. 3. Cross Platform: Cross Platform can be defined as the ability to run the developed application on different platform for writing the code only once (Mark, 2011). Cross platform software are implemented on multiple computing platforms. The cross platform application requires simple exchange of request and response associated with the data. Cross platform software are implemented on multiple computing platforms. The cross platform software is divided into two categories. The first category focuses on compilation of the platform and the other category focuses on running the application on any platform without making any special preparation. It is common because it makes use of abstraction process. The construction of the cross platform software depends on the pre-existing software which allows the hiding of differences which exist between different platforms. The application which can run on different computer architecture and operating system make use of cross platforms. We can use web technologies for cross platform application because they can be accessible by various web browsers which can run on different operating system. The application should use client-server architecture for reducing complexity and functionality of the system (Andrew, 2009). The cross platform application requires simple exchange of request and response associated with the data. Cross platform software are implemented on multiple computing platforms. We can use web technologies for cross platform application because it makes use of abstraction process. 4. I want to be the graphical designer because it is the profession which makes use of graphic design and art. I have efficient skills in the area of typesetting, development of the user interface, illustration, development of the web design, and others. I am well versed in presenting the information which is the core responsibility of the graphical designer. The knowledge is accumulated in the area of XML, HTML, and scripting language. Graphical design helps in bringing identity to the corporation. I can create the images which help in identifying the products. Graphics, audio, and video effects helps in attracting the new customers towards the application. The responsibilities of the graphic designer are to understand the latest graphic program which can run on the operating system. The knowledge of the adobe Photoshop, InDesign, and illustrator play an important role in the profession of graphic designer (Brown, 2011). The focus should also be given on colours, font size, text, an d layout of the design. The graphic designer is the art director of the application who works on determining the scope of the project. Graphic design is an important part of an application because it is used for attracting customers for using the application which results in the enhancement of profit earned by the organization. 5. Software always has Version because it helps in reducing the vulnerabilities associated with the launching of the application over the web. The exposure of application on the network leads to security threats. The development of version works on eliminating the unnecessary customization. The strategies are developed for enhancing the functionality of the proposed application. It also support optimization and maximization related to time and efficiency of the application. The rapid increase in the trends and technologies enforces the updating of the application (Christini, 2011). It helps in making the software compatible with the availability of the updated technologies in the market. The innovation in the software helps in the keeping the application ahead of their competitors. The software is not written just once because the development of the version helps in combating threats of cyber space; unnecessary customization can be eliminated, improving the efficiencies and functionality of the application, and innovation. The strategies are developed throughout the entire life cycle of the project for enhancing the functionality of the proposed application and keeping the application ahead of their competitors. The mobile application needs update because mobile company initially validate their proposed ideas and then added features in the later version of the mobiles. The bugs which occur only limited stock of the mobiles. The requirement of the user changes with time and technology. The functionality and features of the mobile can be enhanced. The need of updating the application arises with the rapid increase of trends and technologies. The launch of a new mobile in the market gives birth to the new security threats. The addition of functions and feature brings a revolution in the mobile and helps in fulfilling the requirement of the customer. References: Johnsons, S. (2009).How to get your application written and published. 1st ed. [ebook] Available at: https://www.apps-house.com/wordpress/?p=1050 [Accessed 17 Dec. 2016]. Senay, A. (2015).How to publish in scholarly journal. 1st ed. [ebook] Available at: https://www.elsevier.com/__data/assets/pdf_file/0003/91173/Brochure_UPP_April2015.pdf [Accessed 17 Dec. 2016]. Belokar, R. (2012).What is the difference between GUI and UI. 1st ed. [ebook] Available at: https://stackoverflow.com/questions/3191844/what-is-the-difference-between-gui-and-ui [Accessed 17 Dec. 2016]. Perkins, J. (2015). Graphic Design Process. 1st ed. [ebook] Available at: https://1stwebdesigner.com/graphic-design-process-steps/ [Accessed 17 Dec. 2016]. Mark, S. (2011).Evaluating Cross Platform development approaches for application. 1st ed. [ebook] Available at: https://www3.nd.edu/~cpoellab/teaching/cse40814/crossplatform.pdf [Accessed 17 Dec. 2016]. Andrew, L. (2009). Analysis of native and cross platform methods for developing application. 1st ed. [ebook] Available at: https://www.tavant.com/sites/default/files/download-center/Analysis_of_Native_and_Cross-Platform_Methods_For_Mobile_Application_Development.pdf [Accessed 17 Dec. 2016]. Brown, V. (2011).What are the duties and responsibilities of a graphic designer. 1st ed. [ebook] Available at: https://learn.org/articles/What_Are_the_Duties_and_Responsibilities_of_a_Graphic_Designer.html [Accessed 17 Dec. 2016]. Christini, O. (2011). Reasons you need to adopt the latest software. 1st ed. [ebook] Available at: https://www.ptc.com/~/media/Files/PDFs/Support-Services/Top_5_reasons_to_Adopt.pdf?la=en [Accessed 17 Dec. 2016].